We eat, sleep, and breathe all things related to digital marketing. No matter what the project is, we always do things with an eye on how it will affect a client’s ability to convert leads into customers. Our strategies start with a focus on search engine optimization and how our clients stack up to their competition in the market. According to a study by Word Stream, 72% of searchers visit a store within 5 miles. Studies also show that 75% of searchers never go past the first page of results. This means that it is imperative for a small business to achieve the highest SERP rankings possible regardless of the industry or its popularity.
Over the years we’ve studied the digital marketing industry and compared those results to what has been successful for our clients during the same time to create the best experience for your customers. Rather than focusing on one discipline and putting all our client’s eggs in one basket, like search engine optimization (SEO) or paid search (PPC). We hedge our bets by creating customized marketing strategies that cover multiple mediums including social media, search, content marketing, and email marketing.
Our focus is not only to increase search rankings but drive revenue for our clients. We create strategies that focus on foundation performance metrics like clicks and impressions but are evaluated by the return on investment they drive for the client. Not every campaign is the same which is why we don’t offer one size fits all strategies. We offer base packages based on strategies proven to work then customized within that framework based on the client’s needs.
Elements of a Successful Digital Marketing Campaign
Ready To Get Started?
Every campaign is different , however our approach is the same to nearly every project we take on. We start with our initial consultation, then move to keyword and competitor research after discussing your business and unique needs in more detail. After the research is completed we create a custom strategy based on our findings and review the potential campaign with you and your team.
After this process it’s usually safe to assume that we are on the same page with regards to responsibilities, goals, and meaningful performance metrics. Each month we will then review with you the progress we have made to reaching your goals and any changes we feel necessary to improve campaign performance.
What you need to provide…
We work as a team with our clients involved in the process. In order to make sure your campaign is a success we need our client’s to make time available as needed, provide requested forms, documents, images, etc. in a timely manner.
Most importantly though is we need open and honest communication from our clients regarding the campaign’s performance!